Prime Social Reserve: Naples' Most Exclusive New Rooftop Experience Coming to Fifth Avenue

Fifth Avenue South is about to get even more luxurious this October with the launch of Prime Social Reserve, an exclusive rooftop restaurant and lounge that promises to elevate our already impressive downtown dining scene.

What You Need to Know

The new venue is being built at 837 Fifth Ave. S., bridging the buildings that house Chops City Grill and Compass Real Estate. This ambitious 9,000-square-foot project is the latest venture from Cameron Mitchell Restaurants, who already brought us local favorites Del Mar and Ocean Prime.

As a Naples local, what immediately catches my attention is that this isn't just another restaurant—it's designed to be an exclusive, VIP-access venue with membership options. Think of it as our own version of a members' club without technically being a private club.

The Experience

The 175-seat restaurant will feature:

• A luxurious yacht-inspired design
• Two bars with approximately 25 seats
• Indoor and outdoor rooftop seating
• Lush greenery and refined natural woods

Unlike most restaurants on Fifth, you won't be able to book a table through OpenTable. Instead, Prime Social Reserve offers membership plans for families, individuals, couples, young professionals, and corporations—each with different pricing tiers.

The Food & Atmosphere

What has me most excited is the Asian-inspired menu, which fills a gap in our local dining scene. Expect:

• Premium hand-rolled sushi
• Fine steaks (including Wagyu options)
• Seasonally inspired dishes
• Rare wines and signature cocktails

The venue will feature multiple spaces—a vibrant entrance lounge perfect for watching sports or enjoying pre-dinner drinks, a main dining area with a bar, and an outdoor terrace that promises to deliver the same energetic atmosphere we've come to love at Del Mar and Ocean Prime.

How to Get In

They're aiming for about 250 memberships (around 600 people) by opening day, with capacity potentially double that. Membership perks include:

• Guaranteed reservations
• Access via an exclusive elevator using a smartphone app
• Priority access to all Cameron Mitchell Restaurants nationwide
• Dedicated concierge service
• Invitations to exclusive events like luxury brand showcases, wine tastings, and more

For those interested, you can request detailed information via the restaurant's website at primesocialreserve.com.

What It Means for Naples

As our seasonal population continues to grow, venues like Prime Social Reserve reflect Naples' evolution as a luxury destination. While membership venues like Butcher in North Naples and The Maddox in East Naples have proven successful, Prime Social Reserve's Fifth Avenue location and rooftop setting bring something entirely new to our downtown experience.

Whether you become a member or visit as someone's guest, Prime Social Reserve looks poised to become the most talked-about dining destination in Naples this season.