Naples Ultra-Luxury Market Pulse

Naples Luxury Market Pulse | $7M+ Segment
Week of April 20, 2025

This week, we’re seeing meaningful movement in Naples’ ultra-luxury real estate market—specifically in the $7 million and above segment. With a flurry of activity in both new listings and recently closed deals, the landscape is evolving in real time.

Active Inventory Is Climbing

Over 50 properties are currently listed above $7M across Naples’ most prestigious enclaves, including Port Royal, Park Shore, Pelican Bay, Aqualane Shores, and Olde Naples. Price points range from $7 million to nearly $30 million, with Port Royal continuing to command the highest price per square foot.

This surge in inventory presents more options for high-net-worth buyers and reflects a market that’s balancing between exclusivity and opportunity.

Recent Sales Reflect Strategic Adjustments

Several standout sales this week provide insight into current buyer behavior:

• 701 Kings Town Dr (Port Royal): Sold for $18.5M, reduced from a $20M list. That’s $2,263 per sq ft—an exceptional value for Gulf-access real estate.

• 8477 Bay Colony Dr #301 (Bay Colony): Closed at $9.9M, down from $12.8M.

• 596 Pine Grove Ln (Park Shore): Sold at $8.1M versus an original ask of $8.95M.

These transactions reinforce what many agents are seeing on the ground: buyers are negotiating, and sellers are responding with flexibility and realism.

Pending Contracts Signal Serious Intent

Even with more inventory, serious buyers are making strategic moves:

• 395 21st Ave S (Aqualane Shores) is pending at $19.9M

• 3841 Crayton Rd (Park Shore) is under contract at $13.995M

These homes are trophy-level assets, proving that when the right property comes to market at the right price—demand follows.

What This Means for You

For Buyers:
This is a unique window of opportunity. The combination of increased inventory and seller flexibility means more room to negotiate, more lifestyle options to choose from, and a chance to secure your dream home before prices adjust again.

For Sellers:
Pricing is everything. This market rewards strategic, polished listings. Staging, timing, and exposure matter more than ever—and working with a skilled advisor ensures you stay ahead of buyer expectations.

Big Picture:
Naples’ $7M+ segment is evolving from purely aspirational to highly strategic. Serious buyers are watching closely—and acting when value, location, and timing align.

Cheena Chandra
Global Real Estate Advisor | Premier Sotheby’s International Realty
Naples, Florida
312.953.6011
@BuyLiveSellNaples
Elevated Living. Elevated Service.

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