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How I Actually Feel About the Naples Real Estate Market Right Now

Naples Luxury Real Estate, Cheena Chandra, Naples Luxury Real Estate Advisor December 31, 2025

**How I Actually Feel About the Naples Real Estate Market Right Now

(No Hype — Just Truth)**

📍 Naples, Florida

Naples continues to be a fundamentally strong luxury real estate market, but it’s shifting in ways every serious buyer and seller needs to understand.

This isn’t a headline-driven take. It’s based on what I see daily, working closely with buyers and sellers across Naples’ most desirable neighborhoods.

1. It’s No Longer a “Seller’s Market” Across the Board

We’re past the phase where properties automatically sell above list price with multiple offers.

The balance has shifted.

Buyers now have:

  • More choice

  • More negotiating power

  • More patience

Sellers who price strategically and align with today’s market realities are still getting strong results. Homes that are overpriced — even in luxury enclaves — are sitting longer.

This isn’t weakness.
It’s market reality.

What this means: Pricing, presentation, and positioning matter more than ever.

2. Quality + Story = Premium Value

Luxury buyers in Naples are discerning.

They’re not just chasing views or square footage. They’re buying:

  • Experience

  • Lifestyle

  • Craftsmanship

  • Intentional design

Homes that feel like a true turn-key luxury lifestyle are:

  • Selling for premium pricing

  • Moving more efficiently

  • Creating emotional connection

Homes that feel dated, generic, or misaligned with the lifestyle are not.

The truth: Naples luxury buyers are sophisticated. They expect quality that matches the lifestyle they’re investing in.

3. Waterfront Still Dominates — But With Nuance

Waterfront and boating access remain powerful value drivers in Naples, especially:

  • Gulf access with deep-water docks

  • Protected harbors

  • Direct boating access

However, buyer conversations have evolved.

Recent storm activity and insurance volatility have made buyers more thoughtful about exposure and long-term resilience. As a result, homes with:

  • Strong elevation

  • Hurricane-resilient construction

  • Smart water and drainage design

are often more appealing — and can command stronger pricing.

This isn’t hesitation.
It’s informed decision-making.

4. Inventory Is Elevated — But Buyers Are Still Active

Yes, inventory is higher.

That can feel frustrating for sellers who expected fast, effortless sales. But for buyers, this environment offers real advantages:

  • The ability to be selective

  • Stronger negotiating positions

  • Opportunities to uncover value with proper market analysis

The takeaway: This is a buyer’s opportunity moment — not a market collapse.

5. Luxury Buyers Are Smart, Intentional, and Often Relocating

Naples continues to attract buyers who are:

  • Focused on lifestyle, not speculation

  • Seeking tax efficiency and sunshine living

  • Ready to act when the right property aligns

These buyers aren’t browsing casually. They’re evaluating thoughtfully and decisively.

That’s good for the market — because confident buyers make confident decisions when presented with the right opportunity.

The Bottom Line — Real Talk

Sellers who are:

  • Strategically priced

  • Well-prepared

  • Thoughtfully positioned

are still winning in today’s Naples market.

Buyers who understand what they want — and work with an advisor who understands true value — can secure exceptional opportunities.

No hype.
No sugar-coating.
Just clear market truth to help people make smart, well-timed decisions.

Cheena Chandra, a Global Luxury Real Estate Advisor selling Naples Waterfront.

Premier Sotheby's

312.953.6011

[email protected]

 

Work With Cheena

Cheena is focused on integrity, her customers' needs, and using technology and social media in innovative ways. She goes to great lengths for her customers and is committed to making the home buying and selling experience a seamless one. As a result, her customers have been amazing referrals for new business.